Website for photographers: portfolio, packages, and booking
Your portfolio is the product, and the rest of the site exists to turn admiration into an inquiry. Show your best work by type, then remove every question that would stop someone from reaching out.
Short answer
A photographer's website needs a curated portfolio grouped by shoot type, starting prices for each package, a clear process from inquiry to delivery, and specifics like image counts and turnaround time. Clients book the person, so a real About section matters.
What to put on it
- A gallery of your work
- A services list with prices
- Video
- Reviews from real customers
- Answers to common questions
- Online booking
What earns trust
- Deep curated galleries by shoot type; the portfolio is the proof
- Transparent starting prices with what each package includes (hours, image counts, delivery timeline)
- A clear process: inquire, consult, retainer + contract, shoot, delivery
- A personal About with the photographer's face; clients hire the person
How to show prices
Publish starting prices. Portraits and minis can be flat; weddings and commercial work get 'from' prices with a quote. Fully hidden pricing loses inquiries.
Questions your customers will ask
Answer these on your site, in plain text. They are what people type into Google and ask ChatGPT before they buy or book.
- How far in advance should we book and how do we hold a date?
- How many photos do we get and when is the gallery delivered?
- Do you deliver RAW files? (No, and why edited images are the deliverable)
- What happens if it rains or we need to reschedule?
- Who owns the photos; can we print and share them?
Mistakes to skip
- Every photo you've ever taken. Twenty great images beat two hundred good ones.
- No starting prices. People assume you're out of budget and leave.
- No delivery details. How many images and how fast are the questions every client asks.
Build yours from one sentence
Describe your business and Fraya drafts the whole site, with these sections, your prices, and checkout through your own Stripe. You approve everything before it goes live. Free to start, no card.
Straight answers.
What should a website for photographers include?
A gallery of your work, A services list with prices, Video, Reviews from real customers, Answers to common questions, Online booking. Trust comes from: Deep curated galleries by shoot type; the portfolio is the proof; Transparent starting prices with what each package includes (hours, image counts, delivery timeline).
How should photographers show prices on their website?
Publish starting prices. Portraits and minis can be flat; weddings and commercial work get 'from' prices with a quote. Fully hidden pricing loses inquiries.
What are the most common website mistakes for photographers?
Every photo you've ever taken. Twenty great images beat two hundred good ones. No starting prices. People assume you're out of budget and leave. No delivery details. How many images and how fast are the questions every client asks.