The design-first
commerce OS.

Fraya is a design-first commerce operating system. Describe your business and she designs, builds, and optimizes the whole thing: a storefront tuned to look its best, Stripe checkout, email campaigns, and pages structured so search and AI engines can actually read them. All of it managed from one workspace.

GEO (generative engine optimization) is being the answer when a buyer asks ChatGPT, Perplexity, or Google's AI “who should I buy this from?” A growing share of buying starts as a question to an AI, and the businesses those answers cite get the customer. Fraya builds sites those engines can actually read, and measures whether they mention you.

SEO earns a ranked link; GEO earns a quoted answer. The foundations overlap (structure, real answers, proof) but the test is different. Fraya writes answer-first content an engine can lift verbatim, marks every page up with structured data, and each week asks the engines real buyer questions and reports the share of answers that mention you. A measured number, not a promise.

Most site builders render content with JavaScript, and many AI crawlers never execute JavaScript, so they see an empty page. Every Fraya page is server-rendered with JSON-LD structured data for products, events, reviews, FAQs, and business details, so even the simplest crawler reads all of it. No one can guarantee rankings or citations; Fraya's difference is building for how the engines actually read, then measuring the result weekly.

A real published website at you.fraya.ai, a storefront selling products, downloads, services, tickets, and memberships, payments into your own Stripe, bookings, reviews, events, a blog, email capture with a welcome-offer code, one campaign send a month, and standard legal pages. Free is a plan, not a trial. It doesn't expire.

An employee, not a feature list. Fraya writes with you everywhere, your week arrives pre-drafted every Monday, abandoned carts get chased automatically, campaigns become unlimited and schedulable, the weekly AI-answers check runs with one-tap fixes, and you get a custom domain, the badge off, and 100 studio credits. Cancel anytime; your site and data stay.

The same employee with ten times the studio: $99 a month buys everything in the Fraya plan plus 1,000 image-and-video credits a cycle (the plan includes 100) and a higher premium-video cap. It exists for businesses shipping media constantly, and its credits cost less than buying top-ups, so upgrading always beats paying à la carte.

When you make a sale through your site, 1%, among the lowest standard platform fees in the industry, comes out automatically, and the rest lands in your own Stripe account, paid out on Stripe's schedule. No sale, no fee. Fraya grows when you grow.

From a photo library Fraya keeps for each industry, so a bakery opens on bread and a tattoo studio opens on ink, not on generic stock. Every image is either licensed by Fraya under an extended commercial license or generated by Fraya, so you can publish and sell with it in place from day one. Swap in your own photography whenever you like; it is a form field, not a redesign.

No. Drafts wait for your yes: posts, campaigns, everything. The only emails that go out automatically are transactional (receipts, booking confirmations) and cart-recovery reminders, and only to shoppers who opted in.

Yes: import from a store URL or a CSV export and your catalog comes across with images re-hosted. Verified on real stores with hundreds of products.

It's yours. Customers, subscribers, orders, and money views live in your console with CSV export, payments live in your own Stripe, and if you cancel the plan your site and data stay on the free tier.

The product is real: real sites, real checkout, real money in your Stripe. Beta means access comes in small waves, a few features in the console are labeled coming soon, and you have a direct line to us. Everything listed on this page works today; anything that doesn't yet is marked that way in the product, not hidden.

Publishing directly to Instagram and other social platforms (today Fraya drafts the post and adapts it per channel; you paste it, pending platform API approvals), scheduled social posting, and more integrations. We build in the open, but we only sell what ships. Nothing on this page depends on a roadmap item.