Start faster.
Run it properly.
Short guides on starting a business, launching online, what it really costs, and being the answer when buyers ask an AI. No hype. Everything here is what we do ourselves.
How to start a business before lunch
A morning, on the clock: decide the offer, name it, connect payments, publish a site with a real checkout, and make the first ten offers. Then what comes after lunch.
What a one-person company actually needs to launch online
The ten jobs every solo business runs, the tools people usually buy for each, what you can skip on day one, and the shortest way to cover all ten.
The real monthly cost of a small business software stack
Ten typical tools, their published prices as of September 2026, what the total means for a business doing its first $1,000 a month, and the honest caveats.
From business name to live site in one day
A same-day path: the three decisions, the handle and the domain, the pages a launch site needs, and the crawler checklist that makes search engines and AI assistants able to find you.
Fraya vs. Squarespace, Shopify, and Wix
An honest comparison for a one-person business: what each is built for, what it costs, where Fraya is different, and where it is not the right choice.
How to get your business cited by ChatGPT and Google’s AI
Generative engine optimization for a small business: what AI assistants can actually read, what they cite, how to stay consistent across the web, and how to measure whether they mention you.
Fraya vs. Shopify for makers and small shops
A maker-sized comparison: what Shopify is built for, what it costs once the apps are in, what Fraya does instead, and the cases where Shopify is still the right call.
A Squarespace alternative for one-person brands
What Squarespace does well, what its users go looking for elsewhere, what to check in any alternative, and how Fraya answers each one.
Is a one-page website good for a small business?
When one page beats a ten-page site, where the classic one-page site loses in search, and how a living surface gives people one page and gives crawlers many.
Running a business from one screen
What it means to run a small business from a single console instead of ten tabs: what lives on the one screen, what waits for your yes, and why the site and the console mirror each other.
Fraya vs. Wix for a small business that sells
What Wix does well, what it costs to sell on it, where the two are alike, where Fraya is different, and who should pick which.
Etsy or your own site? Fraya vs. Etsy for makers
What a sale costs on Etsy and on your own site, what each one is good at, what you do not own on a marketplace, and why most makers end up using both.
Fraya vs. Big Cartel and Carrd: the simple, cheap options
Big Cartel and Carrd are the lightest ways to sell online. What each costs, what each leaves out, where the math favors them, and where Fraya fits.
Stop paying to start: what a new business needs before its first sale
New owners get pushed to buy an LLC, an EIN service, a trademark, a patent search and ten apps before they have sold anything. What you can wait on, what you cannot skip, and the order that makes sense.