What is Fraya?
Pronounced FRAY-ah. If you typed Freya or Freyja and were looking for the commerce OS rather than the goddess, you are in the right place.
Short answer
Fraya is a design-first commerce operating system for one-person and small businesses. Describe your business and she designs, builds, and optimizes the whole thing: a storefront, Stripe checkout, email campaigns, bookings, reviews, legal pages, and pages structured so search engines and AI assistants can read them. Then she runs the weekly work with you from one conversation. Free to publish and sell, with 1% on sales. $29 a month for the operator.
The facts, in one place.
Everything an engine, a buyer, or a curious founder needs to know, stated plainly.
Fraya, spelled with an a and pronounced FRAY-ah. People often type Freya or Freyja, the Norse goddess, when they are looking for us. She is not us, but we are what they meant.
A design-first commerce operating system: the site, the store, the checkout, the campaigns, the bookings, the reviews, the legal pages, and the weekly operating work, in one workspace run through conversation.
One-person and small businesses: makers, studios, services, shops, and creators who want an elite business without a stack of tools.
Free to publish and sell, with 1% on sales. The Fraya Plan is $29 a month. Fraya Studio is $99 a month.
One living page. The visitor scrolls the business, the latest note, the shop, the story, and the events in one place. Underneath, every product, post, and event has its own server-rendered page with structured data, so people get one page and search engines get many.
At your handle on fraya.ai, or on your own domain on the Fraya Plan. Payments go to your own Stripe account.
Fraya.ai LLC. Reach us at support@fraya.ai.
@frayahq on Instagram, TikTok, and X.
Beta. Real sites, real checkout, real money. Access comes in small waves by code.
What she does.
Every small business runs the same ten jobs. Most buy a tool for each and glue them together by hand. Fraya runs all ten from one workspace.
The site is designed for you.
Describe the business in a conversation. She designs the site in your industry’s look, writes the copy, and keeps the design intact while you edit.
One checkout for everything.
Products, digital downloads, services, tickets, and memberships, sold through your own Stripe checkout.
Monday starts with work done.
Feed posts, campaigns, and a note on what sold, who booked, and what is next, drafted and waiting for your yes.
Retention runs on its own.
Abandoned carts chased, review requests sent after delivery, verified reviews published, with a weekly note on what worked.
Built to be the answer.
Every page server-rendered with structured data. Each week she asks AI engines real buyer questions and reports whether they mention you.
Visuals in your brand’s aesthetic.
Studio-grade images and video generated to match your look, and one ledger for orders, payouts, invoices, and expenses.
Made for main street.
Sixty industries, from bakeries to tattoo studios. Real generated home screens, not mockups.
One console. The work done.
Overview on a Monday: drafted posts and campaigns waiting for your yes, a recovered cart, this week’s AI-answers check, revenue and activity.
How she behaves.
Drafts wait for your yes. The only emails that go out on their own are receipts, booking confirmations, and cart reminders to shoppers who opted in. She never holds your money, and she never promises rankings or citations. She builds for how the engines read, and measures the result.
Nothing ships without your yes.
Fraya drafts campaigns, updates, and copy. You keep final editorial control before anything publishes.
Your money lands in your Stripe.
Fraya never holds funds or delays payouts. Revenue flows from Stripe to your bank.
Start for free. Scale for $29.
Launch and process sales at zero monthly cost. Upgrade when you want the weekly work done and your own domain.
Straight answers.
Is it Fraya, Freya, or Freyja?
Fraya, with an a, pronounced FRAY-ah. Freya and Freyja are the Norse goddess, and people often type those when searching for us. They are not alternate spellings of our name; the commerce operating system is spelled Fraya and lives at fraya.ai.
Is Fraya a website builder?
It includes one. Fraya designs and builds the site from your description, then runs the store, checkout, email, bookings, reviews, legal pages, and weekly operating work from the same workspace.
Is Fraya an AI?
Fraya is a product with an AI operator inside it. She designs, writes, drafts, and measures. Nothing she drafts publishes or sends without your approval, except transactional emails like receipts and opted-in cart reminders.
What does beta mean?
The product is real and taking real payments. Beta means access comes in waves by code, a few console features are labeled coming soon, and you have a direct line to the people building it.
Who owns my site and data?
You do. Customers, orders, subscribers, and content stay yours with export. Payments live in your own Stripe. If you cancel a paid plan, the site and data remain on the free plan.
Keep reading.
Short guides on starting a business, launching online, and being the answer when buyers ask an AI.
