Website for candle makers: shop, scents, and safety info
Nobody can smell a candle through a screen, so your words do the work. Scent notes, materials, and burn details turn browsers into buyers, and repeat customers come back for a favorite.
Short answer
A candle maker's website needs a shop organized by scent, specific materials (soy, coconut, cotton wicks), burn time and care instructions, bundle pricing, and clear shipping. Describing scent well matters more than any design choice.
What to put on it
- An online shop
- A gallery of your work
- Answers to common questions
- Reviews from real customers
- A blog or journal
- Events and markets
What earns trust
- Process transparency: studio and hands-at-work photos, not just product shots
- Materials named specifically (soy wax, full-grain leather, sterling, walnut) with sourcing
- Made-to-order lead times, care instructions, and a plain handmade returns policy
- The maker's first-person story plus upcoming market/fair appearances
How to show prices
Flat prices by size, in whole dollars, with simple bundles (three for a set price). Name the wax and burn time next to the price so the value is obvious.
Questions your customers will ask
Answer these on your site, in plain text. They are what people type into Google and ask ChatGPT before they buy or book.
- Shipping times and made-to-order lead times
- How to care for handmade pieces
- Returns and exchanges on handmade goods
- How custom orders and commissions work
- What materials you use and where they come from
Mistakes to skip
- Scent names with no notes. 'Cozy Cabin' tells me nothing; 'cedar, smoke, a little vanilla' does.
- No burn care. First-burn instructions and wick trimming prevent tunneling complaints and returns.
- Hiding shipping costs until checkout, the most common reason people abandon a small shop.
Build yours from one sentence
Describe your business and Fraya drafts the whole site, with these sections, your prices, and checkout through your own Stripe. You approve everything before it goes live. Free to start, no card.
Straight answers.
What should a website for candle makers include?
An online shop, A gallery of your work, Answers to common questions, Reviews from real customers, A blog or journal, Events and markets. Trust comes from: Process transparency: studio and hands-at-work photos, not just product shots; Materials named specifically (soy wax, full-grain leather, sterling, walnut) with sourcing.
How should candle makers show prices on their website?
Flat prices by size, in whole dollars, with simple bundles (three for a set price). Name the wax and burn time next to the price so the value is obvious.
What are the most common website mistakes for candle makers?
Scent names with no notes. 'Cozy Cabin' tells me nothing; 'cedar, smoke, a little vanilla' does. No burn care. First-burn instructions and wick trimming prevent tunneling complaints and returns. Hiding shipping costs until checkout, the most common reason people abandon a small shop.