Website for bakeries: menu, custom orders, and pickup
Most bakery visitors want one of three things: today's menu, a custom order, or whether you're open. Answer those fast and the photos of your work can do the selling.
Short answer
A bakery website needs the current menu with real prices on the page (not a PDF), a custom order form with lead times and deposits, allergen and dietary details, and accurate hours and pickup information. Custom cakes are usually the highest-value orders, so make them easy to start.
What to put on it
- A menu with prices
- A services list with prices
- An online shop
- Events and markets
- Location, hours, and map
- A gallery of your work
What earns trust
- Health-department permitted / licensed commercial kitchen, ServSafe certified
- Insured for private and corporate events
- Full ingredient and allergen transparency (GF/vegan/nut-free handling stated)
- Clear lead times, minimums, and deposit policy up front
How to show prices
Menu items at flat prices. Custom cakes and catering get 'from' prices with a clear lead time, minimum, and deposit so nobody is surprised.
Questions your customers will ask
Answer these on your site, in plain text. They are what people type into Google and ask ChatGPT before they buy or book.
- Where is the truck this week / do you travel for events
- Catering minimums, deposits, and how far in advance to book
- Allergens and dietary accommodations
- Lead time and order cutoff for custom cakes / meal prep
- Pickup, delivery zones, and whether anything ships
Mistakes to skip
- A menu as a PDF or a photo. Search engines and AI assistants can't read it, and phones hate it.
- No lead times on custom orders, which turns every inquiry into a back-and-forth.
- Missing allergen info. 'Is it nut-free?' is a question you want answered on the page.
Build yours from one sentence
Describe your business and Fraya drafts the whole site, with these sections, your prices, and checkout through your own Stripe. You approve everything before it goes live. Free to start, no card.
Straight answers.
What should a website for bakeries include?
A menu with prices, A services list with prices, An online shop, Events and markets, Location, hours, and map, A gallery of your work. Trust comes from: Health-department permitted / licensed commercial kitchen, ServSafe certified; Insured for private and corporate events.
How should bakeries show prices on their website?
Menu items at flat prices. Custom cakes and catering get 'from' prices with a clear lead time, minimum, and deposit so nobody is surprised.
What are the most common website mistakes for bakeries?
A menu as a PDF or a photo. Search engines and AI assistants can't read it, and phones hate it. No lead times on custom orders, which turns every inquiry into a back-and-forth. Missing allergen info. 'Is it nut-free?' is a question you want answered on the page.