Website for food trucks: schedule, menu, and catering
Your customers' first question is always 'where are you today?' A simple, current schedule turns followers into regulars, and catering inquiries are where the bigger checks come from.
Short answer
A food truck website needs a weekly schedule of where you'll be, the menu with prices as text, a catering and private event request form with minimums, and allergen details. The schedule is the page people check most.
What to put on it
- A menu with prices
- A services list with prices
- An online shop
- Events and markets
- Location, hours, and map
- A gallery of your work
What earns trust
- Health-department permitted / licensed commercial kitchen, ServSafe certified
- Insured for private and corporate events
- Full ingredient and allergen transparency (GF/vegan/nut-free handling stated)
- Clear lead times, minimums, and deposit policy up front
How to show prices
Flat menu prices. Catering and private events get a per-person 'from' price with a guest minimum and deposit stated up front.
Questions your customers will ask
Answer these on your site, in plain text. They are what people type into Google and ask ChatGPT before they buy or book.
- Where is the truck this week / do you travel for events
- Catering minimums, deposits, and how far in advance to book
- Allergens and dietary accommodations
- Lead time and order cutoff for custom cakes / meal prep
- Pickup, delivery zones, and whether anything ships
Mistakes to skip
- An out-of-date schedule. One wrong location costs more trust than having no schedule.
- Catering hidden behind 'contact us'. Give a starting price and minimum so serious inquiries come in.
- Relying only on Instagram. A site shows up in search and stays put.
Build yours from one sentence
Describe your business and Fraya drafts the whole site, with these sections, your prices, and checkout through your own Stripe. You approve everything before it goes live. Free to start, no card.
Straight answers.
What should a website for food trucks include?
A menu with prices, A services list with prices, An online shop, Events and markets, Location, hours, and map, A gallery of your work. Trust comes from: Health-department permitted / licensed commercial kitchen, ServSafe certified; Insured for private and corporate events.
How should food trucks show prices on their website?
Flat menu prices. Catering and private events get a per-person 'from' price with a guest minimum and deposit stated up front.
What are the most common website mistakes for food trucks?
An out-of-date schedule. One wrong location costs more trust than having no schedule. Catering hidden behind 'contact us'. Give a starting price and minimum so serious inquiries come in. Relying only on Instagram. A site shows up in search and stays put.