Website for jewelry makers: sell handmade pieces online
Jewelry is bought for a feeling and returned for a detail. A good site shows pieces at real scale, names the materials precisely, and answers sizing and care questions before they become returns.
Short answer
A jewelry maker's website needs accurate metal and stone descriptions (sterling, gold-filled, plated), sizing guides, photos on a person for scale, care instructions, and gift options. Accurate metal labels build trust and keep you on the right side of FTC rules.
What to put on it
- An online shop
- A gallery of your work
- Answers to common questions
- Reviews from real customers
- A blog or journal
- Events and markets
What earns trust
- Process transparency: studio and hands-at-work photos, not just product shots
- Materials named specifically (soy wax, full-grain leather, sterling, walnut) with sourcing
- Made-to-order lead times, care instructions, and a plain handmade returns policy
- The maker's first-person story plus upcoming market/fair appearances
How to show prices
Flat prices per piece, scaled by metal and stones. Custom and bridal work gets a 'from' price and a consultation form. Gift wrapping as a simple add-on lifts the average order.
Questions your customers will ask
Answer these on your site, in plain text. They are what people type into Google and ask ChatGPT before they buy or book.
- Shipping times and made-to-order lead times
- How to care for handmade pieces
- Returns and exchanges on handmade goods
- How custom orders and commissions work
- What materials you use and where they come from
Mistakes to skip
- Vague metals. 'Gold' could mean solid, filled, or plated, and buyers (and the FTC) care which.
- No scale. Show every piece on a hand, ear, or neck, not just on a white background.
- Unnamed designs. 'The Luna hoops' is findable and memorable; 'gold hoops #3' is not.
Build yours from one sentence
Describe your business and Fraya drafts the whole site, with these sections, your prices, and checkout through your own Stripe. You approve everything before it goes live. Free to start, no card.
Straight answers.
What should a website for jewelry makers include?
An online shop, A gallery of your work, Answers to common questions, Reviews from real customers, A blog or journal, Events and markets. Trust comes from: Process transparency: studio and hands-at-work photos, not just product shots; Materials named specifically (soy wax, full-grain leather, sterling, walnut) with sourcing.
How should jewelry makers show prices on their website?
Flat prices per piece, scaled by metal and stones. Custom and bridal work gets a 'from' price and a consultation form. Gift wrapping as a simple add-on lifts the average order.
What are the most common website mistakes for jewelry makers?
Vague metals. 'Gold' could mean solid, filled, or plated, and buyers (and the FTC) care which. No scale. Show every piece on a hand, ear, or neck, not just on a white background. Unnamed designs. 'The Luna hoops' is findable and memorable; 'gold hoops #3' is not.